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De
Costi Seafoods - did you know....
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George
and Andrea began seafood retailing in 1974 from a Paddy's Market
stand of 10 boxes of fish.
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In
1975, George and Andrea opened Kingsford Seafood in the eastern
suburbs. This became on of the most successful retail businesses
of it's time.
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De Costi Seafoods was formed in 1981 at the Sydney Fish Markets
and a large publicity and advertising strategy began. 2KY teamed
with Paul Ambrossolie gave De Costi's and seafood lovers a kick
off! George gave specials live on air and reported on seafood
availability and the day's specials. The program was a huge success
and the results were phenomenal.
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To date, De Costi Seafoods at the Sydney Fish Markets Pyrmont
stands as having the largest display of fresh seafood in the Southern
Hemisphere.
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During the late 80's the public became familiar with De Costi
Seafoods through George's daily live talk shows. These included
2GB's Peter Peter's and Greg Hadley, their famous advertising
line was;
"De Costi Brothers Seafoods - Rolls Royce Seafood at Volkswagon
prices".
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In 1985 a "Mariner White Wine" commercial was made at
De Costi's, giving George his first TV debut.
Mc Williams Wines Advertising strategy, together with George's
seafood expertise made the ad a huge success. The jingle was;
"Goes well with seafood - goes well without...."
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During
the mid 80's customers were coming to buy fish in busloads. Seafood
was in huge demand, customers commenting that they had purchased
"the best seafood they had ever had". Their comments
were incredible and rewarding - flattering for George who was
approached by customers on his day off to say hello!
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