As part of the Sydney Fish Market NSW Seafood Awards 2001, his peers acknowledged George Costi as he was presented with a special award recognizing the years of energy and commitment he has given to the seafoodindustry.Commenting on the surprise announcement, Managing Director, board of the Sydney Fish Market, Grahame Turk believed that George's status as industry icon should be rewarded,

"..The Seafood Industry Ambassador award is not a regular award, however the Board of Sydney Fish Market felt that given the enormous contribution made to the seafood industry by this individual over many years, it was very fitting that he be recognized."

Guests on the evening were treated to a prepared video tribute presentation honoring George's many years in the seafood industry, providing a visual acknowledgment of the enormous contribution he has made.

"George is an ambassador for the seafood industry, playing an integral role in the communication of current issues with the catching and post harvest sectors, as well as the media," said Sydney Fish Market Chairman Bill Gibson.

De Costi Seafood's supplies volumes of fresh seafood to wholesalers, retailers, restaurants, caterers, supermarkets, clubs, bistros and hotels and sources fresh and frozen seafood from across Australia, New Zealand and other countries. George has continuously supported seafood promotions, charities and fund raising activities and became the first seafood exhibitor at the Royal Easter Show, winning first prize in the agricultural division, for three consecutive years.

George's efforts and successes come from a love of the industry, shown clearly by his association with the:

• Board of Sydney Fish Market
• Master Fish Merchants Association
• SFM Tenants and Merchants Board
• Fisheries Research & Development Corporation